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CPR = Change Product Response
Basically what we are suggesting is that you change how your customers respond to your product or service. You could be selling a break-through product that everyone would love, but if your methods of selling, or your packaging, or overall product identity is not appealing to the customer, they wont look twice. As years pass by and trends change, so does people’s expectations and attractions.
Why is Branding so Expensive?The cost of branding varies from company to company. Bigger design firms have a huge overhead to deal with hundreds of clients at a time. The cost of branding with these large firms is going to be on the top end due to its large overhead. Medium sized firms will be slightly less expensive, but still require a hefty investment. One key to the cost of branding, is your businesses worth. What is your businesses value? How important to you, is your businesses success? It all comes down to value and worth. Your brand is how your customers or clients view your business. Your brand is what sells. If your brand is bad, it will not produce. If your brand is good, it will. For this reason you branding is a valuable part of your business. Because without it, your business suffers.
We've all heard it before. CONTENT IS KING! This is true! When it comes to your online presence, your website, social media etc.. content is extremely important. Your content helps determine ranking in search engines. Your content is what the viewer is seeking. The better the content the better the engagement overall.
Whether your content is information about a state park, or a portfolio for your artwork. The quality of that content is what puts you ahead of the next guy or gal.
What if I told you that this mighty King, has a God and that God is called Presentation. While content is an important factor in your online presence, if it is not presented as royalty, it won't be treated as such. Your King needs a God! Presentation determines whether your content will be consumed or ignored. Presentation grabs the viewers’ attention, so that the content can reign supreme.
Basically we define rebranding as developing a new look, feel, or energy even, for your product, service, business, etc...