Creating a business is a great opportunity to earn an income doing something you love and are really good at. But creating a business is just the start. I’m gonna turn it up a notch and tell you how to build a strong brand.
What are the benefits of branding? Businesses spend billions every year on branding. Netflix alone spent nearly 1.5 billion on their branding in 2020 alone. Why is branding such a valuable asset to a business?
Skilled Graphics was tasked with creating a new identity for a young, up and coming, bandolero racecar driver named Kaeden Ballos and Kaeden Ballos Motorsports. This identity starts with a fresh new logo design that represented Kaeden and his passion for speed.
As I was flipping through the world wide web looking for inspiration. I couldn’t help but notice logos of businesses that really needed some improvement. So I challenged myself to find 3 bad logos, and make them better.
PASSION AND CREATIVITY, It’s what keeps me waking up morning after morning ready to work. It’s the passion behind the work that keeps me inspired and encouraged. It’s seeing my work in use in the real world on display for the entire world to see.
There are many different things that make a brand identity successful. Today I am going to list the top 5 elements of a successful identity. While each item is very important, I will list them from least to most important based on my opinion. Let me know in the comments what you think of this order. Would you place them differently? Is there something you would add?