Creating a business is a great opportunity to earn an income doing something you love and are really good at. But creating a business is just the start. I’m gonna turn it up a notch and tell you how to build a strong brand.
What are the benefits of branding? Businesses spend billions every year on branding. Netflix alone spent nearly 1.5 billion on their branding in 2020 alone. Why is branding such a valuable asset to a business?
Skilled Graphics was tasked with creating a new identity for a young, up and coming, bandolero racecar driver named Kaeden Ballos and Kaeden Ballos Motorsports. This identity starts with a fresh new logo design that represented Kaeden and his passion for speed.
As I was flipping through the world wide web looking for inspiration. I couldn’t help but notice logos of businesses that really needed some improvement. So I challenged myself to find 3 bad logos, and make them better.
A recent Twitter post brought up this idea, that branding is the management of emotions through various touchpoints. Seemed like a reasonable assertion to me, I too believe that brands manage emotions. But there was another post made, about that post, that disagreed completely. We will refer to this disagreer as “The Individual.”