Branding and Identity Design done properly can increase your revenue by as much as 33%
Branding is the process that determines the strategy that will be used to develop your identity, so that it enforces your brand. This involves lots of research around your brand and customers. Ultimately the goal is to define an identity that both, appeals to a targeted audience and reflects what a business represents.
Branding is more than just a logo. Branding is communication, emotion and creative strategy, achieved through elements like color, geometry and mathematics.
When we approach a branding project we start with the customers. To determine what it is that captures their attention. What is it that attracts them to the business or product.
Once the customers needs are understood, we work on a strategy to implement that information into an identity.
Once we have determined a strategy, we begin working on the identity. The identity must be designed in a way that it compliments the brand and promotes all of the same ideas and emotions that the customer finds pleasing. A brand is a promise, an identity is an expression of that promise.
The Design of an identity may include the following.
Skilled Graphics will help you come up with a memorable name that will represent your business to you patrons. This requires hours of research and a strategic brainstorming process to ensure that your business name has an effective impact on potential customers.
One of the most important elements of your brand is you logo. Your logo is a visual representation of your brand. An affective logo, can mean all the difference. Its one of the main factors in successful marketing and business professionalism. The logo is how others will identify your business.
Skilled Graphics understands the importance of a businesses logo. You can be confident that we will design the perfect logo to suit your business.
In keeping the brand consistent and professional you will need to incorporate your branding on all of your stationery items that will be used every day. This includes things like business cards, letterhead, envelopes, post-it notes, etc..
A business isn’t complete without representation in the cloud. That representation must reflect your brand and your new identity.
Once your website is done, we can’t forget all of those potential customers on social networks like Twitter and Facebook! Your social media presence must be consistent with your brands identity.
This is just some of the more common elements of branding and identity design.. there is much more that can be done, such as signage, apparel, and more. We are happy to help you with any of your brand needs. Feel free to contact us for a quote or more information.