HOW DO COLORS IMPACT BRANDS

HOW TO BUILD A STRONG BRAND

Creating a business is a great opportunity to earn an income doing something you love and are really good at. But creating a business is just the start. I’m gonna turn it up a notch and tell you how to build a strong brand.

BENEFITS OF BRANDING STRATEGY

What are the benefits of branding? Businesses spend billions every year on branding. Netflix alone spent nearly 1.5 billion on their branding in 2020 alone. Why is branding such a valuable asset to a business?

KAEDEN BALLOS MOTORSPORTS

LOGO DESIGN

Skilled Graphics was tasked with creating a new identity for a young, up and coming, bandolero racecar driver named Kaeden Ballos and Kaeden Ballos Motorsports. This identity starts with a fresh new logo design that represented Kaeden and his passion for speed.

SPONSORSHIP ANNOUNCEMENT: KAEDEN BALLOS MOTORSPORTS

Skilled Graphics is proud to announce that we will be sponsoring a talented, young, up and coming bandolero racer, named Kaeden Ballos of Kaeden Ballos Motorsports.

ILLUSTRATOR ENVELOPE DISTORT USING TOP OBJECT

This is just an under 10 minute tutorial on how to warp text to a custom shape using envelope distort. Very easy to do and very useful as well.

MAKING BAD LOGOS BETTER

As I was flipping through the world wide web looking for inspiration. I couldn’t help but notice logos of businesses that really needed some improvement. So I challenged myself to find 3 bad logos, and make them better.

HOW DO BRANDS MANAGE EMOTIONS

A recent Twitter post brought up this idea, that branding is the management of emotions through various touchpoints. Seemed like a reasonable assertion to me, I too believe that brands manage emotions. But there was another post made, about that post, that disagreed completely. We will refer to this disagreer as “The Individual.”

EXPERIENCE OVER DEGREE. CHOOSE WISELY!

Hiring businesses, I have a bone to pick. You are limiting your potential! As the title reads, experience over degree, but that’s not how many businesses recruit. It’s understandable.

PHOTOSHOP OR ILLUSTRATOR

Should you use Photoshop or Illustrator? Either can be powerful tools for any designer or business. While both are similar, understanding their differences is very important.

BRANDING STRATEGY EXAMPLE

Assignment

This is for a client who had supposedly fully developed a business plan in order to launch a restaurant in Menorca, one of the Spanish Balearic Islands. He had not come up with a branding strategy.

PASSION AND CREATIVITY IN BRANDING

PASSION AND CREATIVITY, It’s what keeps me waking up morning after morning ready to work. It’s the passion behind the work that keeps me inspired and encouraged. It’s seeing my work in use in the real world on display for the entire world to see. 

BRANDING VS IDENTITY – WHATS THE DIFFERENCE

Branding vs Identity. What does it mean? What is the difference?

INSPIRATION AND PRESENTATION

As a designer, inspiration and presentation is very important. Last night I stayed up late and as I was scrolling through YouTube, I came across this LIVE safari channel that I often enjoy. Its a great channel, they take you on a live safari tour through Southern Africa. I’ve watched it for many years.

SUCCESSFUL BRAND IDENTITY ELEMENTS

There are many different things that make a brand identity successful. Today I am going to list the top 5 elements of a successful identity. While each item is very important, I will list them from least to most important based on my opinion. Let me know in the comments what you think of this order. Would you place them differently? Is there something you would add?