What is a Brand Archetype and how does it benefit a business?

What is a brand archetype?

A brand archetype is a human-like or animal-like character that represents a brand. It’s an effective way to represent the characteristics of a brand as well as its values and personality. From marketing materials to employee training and also for hiring new employees, it is a useful element of a brand. Businesses can find the perfect candidates for job openings by using this technique. If you’re looking for new team members, it’s important to know what type of person would fit best at your company.

Introducing The RESULTS Approach™

After years and years of figuring out what works and what doesn’t work (the hard way), I’m excited to announce our new strategic branding system The RESULTS Approach™.

The RESULTS Approach™ is a branding strategy that uses strategic research and design to create optimal brand results. Click below if you would like to learn more!

Awesome Ways to Make Money Online and How to Protect Your Business

If you are looking for a way to make more money, either as a side job or your main gig, then you should get online. There are many ways to make money over the internet and there is a job available for almost any skillset. Of course, you won’t become a millionaire overnight, but with proper planning and dedication, you can earn a living without leaving your home.

Here are some great ideas that you can try today to get your foot in the door and earn income using your own unique expertise as well as some tips for running your business.

Reach Customers on Social Media – Five Tips to Help Businesses

Each year, more and more customers turn away from traditional methods of interacting with businesses and move towards social media. Here are 5 Tips to Help Businesses Reach Customers on Social Media.

1. Start With a Strategy

Fundamental Technologies for a Better Ecommerce Business

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Out of all the changes that occurred in the business landscape during the pandemic, the ecommerce industry perhaps saw the most growth. In 2020, people started finding businesses and shopping for products online in record numbers, and the trend hasn’t slowed down. 

Tips to Improve Your Website’s Search Result Ranking

Today we are going to discuss some tips to improve your website’s search result ranking. Let me know if this sounds familiar. You have worked really hard on your website or maybe you paid someone a ton of money to do it for you. It’s taken weeks, maybe months, but finally your website is live, you even have a way to track visitors to your website, but after checking your visitor stats you find that nobody has found your website yet.

Brand Identity Design

Your business’s brand identity design is a key aspect of your overall brand. Your identity is how you are recognized and differentiated from your competition. It’s who or what your business is. It’s important to get this right.

Elements of a Brand Identity

Brand Colors

How to Avoid Common Mistakes Made by Novice Entrepreneurs

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Starting your own business is a great way to get out of the nine-to-five grind and take control of your professional life. However, many entrepreneurs fail to achieve success because of avoidable mistakes. If you’re pursuing entrepreneurship, you don’t want to meet this fate. Discover some of the most common mistakes made by small business owners and how you can avoid them below.

A Simple Logo is a Memorable Logo

Something to always consider when it comes to logo design is complexity. While considering complexity, it’s important to understand that the logo is not meant to please you as a business owner. It’s not meant to represent your personal style or taste. Your logo is meant to represent your brand, in the eyes of your customers. More importantly, it’s meant to be a memorable element that resonates with them. A simple logo is a memorable logo, and that is what you need.

Sharing from Facebook Business Page

Are you having problems Sharing from Facebook business page news feed? I was, but I found a workaround.

Facebook is forever changing things. I understand you want to make the platform better, fix problems and improve the user experience. But sometimes changes introduce new problems.