Why is Branding & Design So Expensive
Many businesses and organizations have run it to it at some point. You get to a point in your journey, where you want to be taken seriously, so you seek out branding and design experts, only to be hit with frustrating costs, that seem unrealistic. Why does design have to be so expensive?
Well the truth is, you can find plenty of designers that are very cheap. Some are even actually pretty good. Some are also very sketchy. Some use art that does not belong to them. While utilizing a cheap designer is much more affordable than an established designer or company. It becomes a risk.
Your brand is a very important aspect of your org or business. A designers goal is to create an identity that represents it well. Your brand alone can determine, whether you get business… or not. It can determine, whether you are taken seriously or passed by. It all comes down to value or worth. To many successful entities, their branding is worth a fortune, due to the impact it has on how their business is perceived. Therefore proper branding holds a high value.
Basically the answer to this question is…. Proper design and branding is vital to the success of any company or organization. Therefore they are willing to pay top dollar for this service.
The question you have to ask yourself is.. how much do you value your orgs success? Is it only worth $15 to you? Because you could absolutely hire a cheap designer to throw together a header that you like. But will your audience love it as well? What happens when they recognize the stolen clipart your cheap designer used and call you out on it? That’s the risk we spoke about earlier. Are cheap designs worth being sued for copyright infringement? Or being laughed at by the audience you are trying to impress? One of the problems is that old cliche. You get what you pay for. Sure, sometimes you get lucky, and that’s awesome, you beat the risk… but the alternative could ruin your business or org, with legal actions, and embarrassment. I’ve seen it happen.
At Skilled Graphics we understand that not every business can afford top dollar, so we try to meet somewhere in the middle. Our rates are a bit more than the average beginner or student, but much less than the top tier design firms. We really love what we do, and we love to see our clients succeed. We understand branding and its impact on your business or org. We have worked with thousands of businesses over the last 12 years, and know what it takes to make a business stand above its competitors. We know how to make you look good.
While we may not be the cheap solution you are looking for. We are the affordable alternative that does it right.
Hopefully you have a better understanding of why design is so expensive. It is a major factor in any business or org, and therefore holds great value to that business. If you truly value your business, avoid those risks that penalize rather than reward. Invest in your company’s success. Invest in Skilled Graphics!
That’s it for today, Happy Branding!