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HomeDesign Articles • Logo Contests

Logo Contests

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Are contest the best way for start-up businesses to obtain a logo?

I say no. Here's why.

I have been involved in a few, due to the lack of time making revisions, unfortunately few wins :(. I have noticed however that the best logo doesn't always win. I have seen thousand dollar logos ignored. Logos that were well representative of their clients needs. Ive seen logos chosen, that were very amateurish and bad representations of the clients business. I know the idea of having tons and tons of drafts to choose from seems like the best way to go, but is it really? Professional designs are getting overlooked.

I ask my self why? And the answer is simple. The clients purchasing the logo, really don't know what makes up a great logo. (some do, but most don't) This is a slight problem for the client, because they are choosing the logo based on what "their" idea is, instead of whats the best for their business.

In my own business, I have had to steer my clients into a proper direction. I have had clients request things that would not only look horrible, but would possibly deter clients from their business instead of attracting them.

In conclusion, I do love these contests, but I just wonder if the client always gets whats best for their company.

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