Have you ever wondered what effect a logo has on those that view it? Look at it this

way. What's the first thing you think of when I mention McDonalds? Most of you would have

thought of those golden arches. Well Logos are important, but its importance lies in the reverse

of this example. Let me explain.

Sometimes when I mention a business, you may not

think of their logo first, But what if i show you a picture of the logo. 9 times out of 10, you

will be able to identify the business it is associated with. Of course this only applies with

businesses you have had contact with. Obviously if I show you the logo of some business

you have never heard of, You won't have a clue what the business is.

The importance of a logo lies in its ability to be remembered by a customer. Logos

need to remain simple, yet effective. The logo needs to be a graphic, of the business name.

Most people remember in pictures not words. When I ask you to remember the last

restaurant you ate at, does the name pop into your head, or a picture?

Perhaps you can't remember

the name of that restaurant, but you remember the logo on the napkin. It was a silver bullet

flying through a steak, then Boom! Silver Bullet Steak House, it triggers (pardon the puns) the

name of the restaurant. This is why logos are important, and why it is best to have one, which

is simply a graphic of you business name.