Login
Blog Search
Latest Reviews
Review From David Bodner about:
My mock-up design turned out better than expected. Cant beat the price for such quality work. Great job Skilled Graphics!
Review From Joe Fontana about:
Dennis always exceeds our expectations with his creative ideas, always meeting our very demanding time-lines, with his knowledge of what we are trying to create and does all of this at a very reasonable cost and always on time deliveries.
Review From Robert Soja about:
I was really thrilled with my new logo, Dennis did great. My shirts looked fantastic, i,ve had alot of compliments...Thank you. Rob Shea's Total Floor Care
Site Search
Recent Blogs
- Skilled Graphics Mobile App
- Our New PET Clear Plastic Business Cards
- Does Your Business Need CPR?
- A Little Video from Skilled Graphics
- Cropping in Adobe Illustrator CS6
- Welcome to Skilled Graphics 1.5
- Introducing Plastic Business Cards
- So you want to start your own business...
- Social Media Timing is Your Business
- Halloween Savings
- 2012 Shining Light Award
- Adobe Illustrator Image Trace Tutorial • Raster to Vector
- Great Deal on Custom Photography Site
- Key Elements of a Logo
- Why are website templates bad?
Most Popular
- Merry Christmas and Happy New Year!!
- Godaddy Cracking Down on Hackers....Or Are They?
- Somethings New Around Here...
- New Logo Design Packages
- Create your own Favicon
- The Do's And Do Not's of Graphic Design
- Skilled Graphics Forum
- FREE Domain Registration
- Halloween Special!
- WEB 3.0!!
- The Butterfly Effect
- What comes first? Code, or Design?
- Physical Marketing
- Basic SEO Package
- Become A Graphic Design Reseller
Rebranding...Is it important?
The importance of rebranding really depends on the current state of your brand. According to YourDictionary.com, rebranding is "Marketing the same product under a different identity". Wikipedia.com states that "Rebranding is the creation of a new name, term, symbol, design, or a combination of them
for an established brand with the intention of developing a differentiated (new) position in the mind of stakeholders and competitors."
Basically we define rebranding as developing a new look, feel, or energy even, for your product, service, business, etc...
Now is rebranding important? Yes it is, but Again, it depends on your current brand. Is it working? Is it up to date with today's trends? Does it attract the demographic that you are trying to reach? Is it easily recognizable, memorable, or does it reflect the image that you wish your customers to perceive? If the answer is "no" to any of these questions, than its time for rebranding.
What exactly is involved in rebranding?
Does this mean you need to make a complete change? No. For example if you have a logo that is working for you for the most part, but may be a little outdated, you don't necessarily need to have a complete redesign of the logo, but rather just an updating of the style of the logo. Something that will better represent today. In some cases however, a complete redesign may be required.
Many large businesses go through the rebranding process....
If you are no longer getting the sales conversions you once did, or are having a hard time selling your service or product, it may be time for rebranding.
for an established brand with the intention of developing a differentiated (new) position in the mind of stakeholders and competitors."Basically we define rebranding as developing a new look, feel, or energy even, for your product, service, business, etc...
Now is rebranding important? Yes it is, but Again, it depends on your current brand. Is it working? Is it up to date with today's trends? Does it attract the demographic that you are trying to reach? Is it easily recognizable, memorable, or does it reflect the image that you wish your customers to perceive? If the answer is "no" to any of these questions, than its time for rebranding.
What exactly is involved in rebranding?
- Logo updating or redesign
- Website redesign
- Package redesign
- stationary redesign
Does this mean you need to make a complete change? No. For example if you have a logo that is working for you for the most part, but may be a little outdated, you don't necessarily need to have a complete redesign of the logo, but rather just an updating of the style of the logo. Something that will better represent today. In some cases however, a complete redesign may be required.
Many large businesses go through the rebranding process....
 |  |
If you are no longer getting the sales conversions you once did, or are having a hard time selling your service or product, it may be time for rebranding.
