Have you ever felt that your work was not getting noticed?  An attention getting website is a must in order to properly market your product.  We want our website to be visible to as many people as possible.  "Attention Economics" is a term that social scientist Herbert Simon came up with in 1971.

When writing content, remember that content is king. People don't read online as they would a magazine or a book, they skim. They want to find what they look for fast.  Use short paragraphs,  and sub-headers to make the text easy to grasp.  Fresh content is imperative.  Incorporate keywords to your products. Update your site regularly with with articles or a blog.

Getting people to pay attention to our site is one of our main concerns.  Let's talk about Link Baiting. If you succeed, you will get traffic directly from the links.  If you rank high in such search engines such as Google on things related to the content of your site, awareness of your website is bound to increase.   We call this building links. Drive online traffic to your website.  Optimize your use of online advertising, social media (Diggs and Delicious) and search engines.

• There are several hooks that can be used.  These are the news hook, resource hook, humor hook, and contrary hook.
• Being the first to write about something is called a news hook.
• Writing practical and useful articles of useful info in regards to your area of interest is a resource hook.
• Making fun of things regarding to your niche.  Everyone loves a good laugh and of course that is called a humor hook.
• And last but not least is the contrary hook.  Be the devil's advocate.  Take a different stance.  Be contrary.
• Coin a great theme.  Get a gimmick, a color, an emblem.  We recognize Wendy's by her red braids that curl upward.  I can't remember a time when Mac Donald's didn't have the golden arches.
• Make sure your facts are reliable.  Be specific.
• Know your market.
• Give your customers better, quicker service and back up the claims that you make.
• Make community important.
• Have a site-map to guide your customer through the site so they pick up as much information as quickly as possible.

As your traffic increases so will your bottom line.