Time after time its happened. I have watched well crafted and thought-out designs, evolve into disasters. Sometimes what a client wants is not always whats best for them. The problem is, how do you tell them without insulting them. I usually voice my opinion, and if the client clearly wants none of it, I back off. But should I? My reputation is on the line. Should I push the ideals behind my design?

A client hires a specific designer for a few reasons.

• They love their work
• They come highly recommended
• They are creative
• They are experienced

The designer has obviously done something that the client is attracted to. Whether it be years of experience, or a great portfolio. My question is, what good is the designer, if there is no trust in his work.

To all Clients....Your designer knows a few things that can greatly impact your business.

• a simplistic design leads to easy memorability.
• a busy design may look interesting, but could backfire
• there are specific trends that tend to attract the eye of a customer
• your designs usability across other mediums is very important
• fine details cause a design to blur when the size is reduced
• a design should be just as effective in black and white as it is in color.
• too many fonts can ruin a good design

The list goes on and on, these factors are all determined through experience, and 9 times out of 10, the client does not know these things. Which is why it is so important for a client to trust your designer.

A bad design can ruin a business. Trust Your Designer